About Us

Got-Cha Lures were started by Allen Brinson of Wilmington, NC in 1957, years later Dick Henry of Sea Striker in Morehead City, NC took over the company. The company has operated in Morehead City ever since. The Got-cha plug, a tubular piece of plastic or metal with an angled lead head, was born as a pier fishing lure but is now fished in a variety of applications all over the world.

The Got-Cha brand has grown to include jigfish lures, soft plastic baits, jig heads and more. These lures and baits are irresistible to Spanish mackerel, bluefish, trout and other gamefish.